There’s a new clean skincare brand, and it’s called “What’s My Age Again?” The brand says it  offers ‘transparency and commitment to consumer wellbeing.’ 

What’s My Age Again? takes a meticulous approach to formulating its products—and a stringent apprach to ‘clean’—by using only ingredients from the Environmental Working Group’s Skin Deep database that are rated #1. 

 Lewis Farsedakis, founder of What’s My Age Again? says, “Over the course of two years, we meticulously crafted our debut product, and our ongoing development will be driven by an innovation-focused timeline rather than a marketing-centric one.” 

The brand’s SuperActive Facial Moisturizer, available on Amazon and the brand’s website, is shown—in a Barbie-pink airless bottle. It provides “long-lasting hydration, leaving the skin plump and soft, with a youthful glow,” the brand states. 

The formula includes active ingredients that work to shield the skin against environmental stresses, improve collagen synthesis, and combat the signs of aging.

It includes Vegan Collagen, Peptides, and anti-inflammatory Green Tea, which work together to deliver firmness and elasticity. Niacinamide improves skin texture, soothes redness, and minimizes pores. The moisturizer also features a blend of hydrating ingredients, including Shea Butter, Amino Acids, Jojoba Seed Oil, Hyaluronic Acid, Vitamin B5, and Glycerin.